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Do³±czy³: 30 Pa¼ 2024
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 Wys³any: Sro Pa¼ 30, 2024 09:35 Temat postu: How to attract clients to a beauty salon |
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Preparing to open a beauty salon means completing a variety of organizational issues, including purchasing equipment, choosing a name , hiring staff, and developing a strategy for attracting the first clients.
The ability to consistently attract new customers will ultimately determine your success as a salon or spa owner .
No matter how talented and professional you and your staff are, you can't do it without clients. Here's a little logic:
The more clients you have, the easier it is for you to increase your staff and rent costs.
The more guests you have, the faster you can increase the prices of your services.
Simply put, the more clients you have, the more profit you make and the faster your return on investment will be.
If you are looking for the best ways to attract new visitors, this article will be useful. We have summarized the most effective ways to attract the first clients immediately after opening a beauty salon.
What kind of client does a beauty salon need?
One of the most common salon marketing mistakes is spending money, time and resources on attracting the wrong type of client.
Of course, the wordpress web design agency employees of a beauty salon are happy to see anyone who comes in and pays for their services. But as a manager, you must understand that not every guest is an ideal customer for your business.
Ideal beauty salon guests:
They regularly take care of themselves, visit hairdressers , spas and beauticians .
They speak enthusiastically about the services you offer, about the masters, about the interior. In other words, they love and trust your beauty salon.
They often make appointments and, importantly, come by appointment.
Simple and pleasant to maintain.
They readily recommend the salon to friends and colleagues.
Profitable for the company – they pay for subscriptions, book various procedures, and purchase cosmetics displayed in the windows.
All these characteristics can be summed up by the word “loyalty”. In fact, it is loyal, regular visitors who bring profit to the beauty salon. They are your main target!
The professional skill of a manager is to figure out which target audience to target , to choose the visuals and the right words to “hook” the ideal client and never let them go.
Seven Steps to Attracting New Clients to Your Salon
1. Register your salon on social networks
The average time users spend on social networks has approached 2.5 hours daily. This is a mega-good reason to start taking these platforms seriously. Sometimes a beauty salon only needs one Instagram profile to promote its business. We have already written about how to make social networks work for you .
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