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If this is the first time you decide to work with inbound marketing, the most effective way to develop a successful digital strategy, with better and faster results, is by hiring a specialized agency. A business partner: when you work with an agency, their team will become your main business ally. Together, they will work based on your objectives to correctly address the attraction, conversion, closing and delight stages of your sales process (or flywheel) in conjunction with your marketing and sales areas. Tailored solutions: before executing a marketing plan, an agency will be in charge of thoroughly evaluating your ecommerce. In this way they will be able to identify all the challenges and opportunities for improvement both on your website and in your business structure. In this way, they will be able to develop personalized and exclusive solutions for your company.

Team: an agency has an experienced team that has already overcome various inbound challenges, that is, it has the know-how. In addition, this team has the necessary profiles to successfully execute the strategy: growth managers, campaign specialists, content managers, SEO specialists, data driven, UX/UI and graphic designers, audiovisual editors and programmers. Knowledge of platforms: to implement the solutions discussed, technology is vital. Your business will need a CRM and a CMS. There are various optimal platforms for this; At Impulse we use and recommend Special Data HubSpot, which is both a powerful CRM and an easy-to-use CMS optimized for conversions. Return on investment: The best thing about hiring an inbound marketing agency is that it is focused on increasing the ROI of your business. Although it is also based on a digital guideline, the objective is that leads are generated organically (through channels such as Google, email marketing and social networks, for example). In this way, the customer acquisition cost (CAC) is reduced. And all this, without failing to mention that an agency will provide you with information and analytics on the progress and impact of your inbound strategies. The best Inbound Marketing agencies for ecommerce In Latin America and the world there are inbound marketing agencies specialized in ecommerce that will offer you the digital strategies, platform and automation tools you need to boost your virtual store. These are some of the best known in the field: IDS Latin American agency with experience in integration of ecommerce platforms and campaign segmentation. On their website, they state that their differential is “hypersegmentation.



” They focus on lead generation, sales acceleration and customer retention. Groove Commerce Groove Commerce is an American agency specialized in the design, construction, implementation and growth of ecommerce. Since 2007, this agency has helped hundreds of clients increase their income and engagement through the inbound methodology. It has a team of strategists, designers, developers, project and account managers whose main objective is to solve its clients' problems using technology and innovation. Their services include: HubSpot optimization, SEO, email marketing and automation, Growth-Driven UX/UI Design, custom ecommerce development, and website support.
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