POŁOŻNICTWO

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Facebook 's bet on mobile phones continues to bring benefits. The social network's first-quarter earnings report showed that 73% of its $3.32 billion in ad revenue now comes from mobile alone . Total earnings for the quarter were 3.54 billion.


Mobile users are also growing
The number of mobile users is also growing: of the 1.44 billion monthly active users, 1.25 thousand are on mobile, which is 24% more than the previous year .

But more impressive is that the number of daily users – its Telegram Number Data most participatory audience – has also grown; 936 million people visit Facebook every day , with 798 million entering from their mobile phones.

Other Facebook properties grow
But other services that belong to Facebook have also grown: Instagram, Messenger and WhatsApp now have 300 million, 600 million and 800 million users respectively.

Mark Zuckerberg stated that people are sharing more content more frequently, since 45 billion messages are being sent every day on Messenger .


Additionally, Internet calling (or VOIP) is a growth path for Facebook , especially WhatsApp, which recently launched voice calling in its iOS app.

Zuckerberg stated that Messenger , which also allows calls to be made over the Internet, apparently accounts for 10% of the global VOIP share .

Growth in mobile is particularly important as the company shifts toward standalone apps, such as Facebook Hello.



Ads will grow too
Another of Facebook's strategies, video ads, will continue to be of great importance . As we previously reported, the social network has 4 billion video views per month.

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Additionally, the revenue reported in this quarterly report will likely go in part to other long-term projects , such as Internet.org and Oculus Rift: the company's spending on research and development was $1 billion last quarter.
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